Pistorius sponsors in turmoil after murder charge

Pistorius' website had featured a Nike advert with a photo of the South African accompanied by the slogan "I am the bullet in the chamber" before its removal in the wake of Thursday's shooting.

updated: February 16, 2013 12:25 IST
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Paris: The murder charge brought against Oscar Pistorius, whose fairytale story attracted multi-million dollar investment from various worldwide brands, has plunged his army of sponsors into turmoil.

From sports equipment giant Nike to British Telecom (BT), who made him the face of their publicity campaign for the London Paralympics last year, through to Ossur, the Icelandic-based manufacturers of his prosthetic limbs, the response to the shocking news appears to be "wait and see".

"Given the ongoing legal proceedings, it would be inappropriate for us to give any further comment at present. Our thoughts are with all those affected," a BT spokesperson told AFP, adding that the six-time Paralympic champion would remain a brand ambassador for the time being.

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