India's first celebrity-commerce firm - Collectabillia.com - has formally announced its association with teenage badminton sensation P.V.Sindhu, fresh from her victorious outing at the Grand Prix Gold tournament in Malaysia. Collectabillia.com will support the talented Sindhu and jointly work with her on brand connect beyond endorsements on an exclusive basis.
The Managing Director of the firm, Anjana Reddy, a former national junior player, said considering Sindhu's steady rise and potential, her firm has decided to support and form a professional relationship with her.
"The biggest hindrance to realising of the true potential of a talented Indian sportsperson is the lack of fiscal support and sporting ecosystem. I strongly believe that an athlete's sole responsibility is to concentrate on his/her game while we build a support system around that facilitates them to deliver to their potential at the world stage. We are excited to be associated with a dynamic talent like Sindhu and Collectabillia.com looks forward to supporting her future quests," said Reddy.