Viswanathan Anand defeat may impact chess endorsements in India

Trailing Norwegian challenger Magnus Carlsen by two points at the end of the eighth round, reigning world champion Viswanathan Anand is trying hard to defend his title.

updated: November 19, 2013 20:42 IST
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Chennai: Opportunities for Indian chess players to endorse financial products hinge on Viswanathan Anand successfully defending his world title and also change of rules by the market regulator.

"If Anand loses the title, it will be a set-back for other chess players in getting endorsement opportunities as Anand signifies the chess brand in India," Ramanujam Sridhar, chief executive officer (CEO) of Brand Comm, a brand consulting company, told IANS.

A chess Grandmaster, on the condition of anonymity, echoed similar sentiments.

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