Mumbai: The Indian Premier League, which stunned critics with its instant success, has emerged as an ideal business model for the sporting fraternity across the world, according to an Australian researcher.
"IPL has been an inspiring business model across the sporting world. It has been a catalyst for growth of commercialisation of sports in India," Pamm Kellet, Associate Professor in Sports Management, Deakin University, Melbourne said here on Thursday.
"IPL's business model is quite different from what other countries have done earlier. Cricket Australia has been trying to develop its own T20 league, the KFC Big Bash, on IPL's lines," added Kellet, who is in India to promote collaboration in Sports Education.