New Delhi: A leading beverage company will commemorate Sachin Tendulkar's 100th international century - when the milestone is reached - by launching some 6.5 million special cans with pictures of the batting maestro on it.
This is the first marketing campaign for which the soft drink brand is using its "Happiness" ambassador Sachin, since the two signed a contract, estimated in the range of Rs.120-150, earlier this year.
The company will release a series of 10 cans, with 10 different designs, each chronicling one of Sachin's best centuries. Nine of these centuries have been handpicked by Tendulkar. Each can will have the image from that innings of Tendulkar along with the statistics of the century.