Sahara India withdraws sponsorship of Team India and Pune Warriors

Sahara India has withdrawn sponsorship of Indian cricket team and the Pune Warriors from the IPL.

updated: February 04, 2012 15:30 IST
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New Delhi: On the morning of the big bazaar, a little over an hour before the IPL auction for season 5, the Sahara India group has announced its dissociation with all cricket under the Board of Control for Cricket in India (BCCI); this means it has withdrawn its sponsorship of the Indian cricket team and has pulled out its Pune Warriors team from the Indian Premier League.

The immediate trigger for Sahara's emotional pull-out, on the morning of the auction, is that their only marquee player in the Pune Warriors, Yuvraj Singh, is indisposed and the BCCI has turned down Sahara's request that his price be added to their purse today to allow them to replace him for season 5. A miffed Sahara has requested the BCCI to pass on the Pune Warriors team to any other interested party. Immediately. (Read: Full statement)

Yuvraj Singh, who undergoing treatment abroad for a non-malignant tumour. Sahara said in a long statement, "Yuvraj Singh, who is truly like one of our family members, is, quite unfortunately, passing through a bad phase health wise, undergoing treatment for critical illness, overseas. Out of enthusiasm, he may like to come out on the ground after a few months. But any well-wisher who truly loves him, would never desire that he be allowed to play for the oncoming months. Our duty is to take care of him, so Sahara has decided to pay him his full fee this year with condition as a Guardian that his priority should be health care and he should not play till he has fully recovered."

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