Mumbai: The clamour for his retirement from at least one form of the game will not in any way impact the brand value of Sachin Tendulkar, asserts sports marketing company World Sports Group (WSG) which manages the batting maestro's endorsement deals.
"We work with a player with realistic expectation. He (Tendulkar) is a little beyond the game today. Yes, there is an immediacy and specific set of discussion happening in the public space.
"From commercial point of view, most of the associations he has, are long running - at least of a decade," WSG country head and senior vice-president Harish Krishnamachar said at a media conference on Monday to announce the company's association with upcoming batsman Cheteshwar Pujara.