Why Sachin Tendulkar had no bat sponsor in 1996 World Cup

After 16 years, Sachin Tendulkar reveals why he played the 1996 World Cup without a commercial sticker on his bat.

updated: May 11, 2012 14:20 IST
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Mumbai: By 1995, Sachin Tendulkar was managed by WorldTel's Mark Mascarenhas, who was credited for making the Mumbai batting great the highest paid player in the game. Yet, when it came to the 1996 World Cup, Tendulkar did not have a bat contract. Ajit Wadekar, the Indian team's then cricket manager found it amusing, but never bothered asking him about it.

No distraction

Tendulkar now reveals in an interview with Time magazine that he was approached with a deal two matches into the World Cup, but turned it down, fearing it would distract him. He told Time: "At no stage did I feel I would have to make compromises to earn an extra buck. I'll give you an example. There was a company which wanted to sign a contract with me during 1996 World Cup, to put their logo on my bat.

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