Mumbai: NDTV has launched a revolutionary concept to revive university cricket in India, on Thursday - Toyota University Cricket Championship. Eight teams from four zones will play in a T20 format for the title of being the best university in cricket. The aim is also to find future champions of the sport and nurture their talent.
While university cricket drew huge crowds in the 1960s and 70s, it has seen a gradual fall in interest over the last two decades. NDTV, in partnership with the Human Resource Development ministry, seeks to bring back the cheers, the talent and the adrenaline of cricket at this level .
With Bollywood actor Shah Rukh Khan as the enthusiastic face of the tournament, this initiative also aims at promoting grass-root talent.