A passionate university athlete himself, Shah Rukh Khan aims to revive sports in the youth of India via NDTV's latest initiative – the Toyota University Cricket Championship. The initiative is backed by the Association of Indian Universities and the Board of Control for Cricket in India to nurture and promote budding cricketers.
"I am really happy the BCCI, the AIU and the HRD Ministry are coming together for this cause and creating this platform for sports. Sports excite me and I feel it's not just a great leveller but a great teacher as well," said SRK, the UCC brand ambassador.
With cricket being the most widespread sport in India, played in every nook and corner of the country, the UCC aims to take college-level cricket to a new high. The Baadshah of Bollywood recollects his time as a college sportsman and talks how UCC can help budding cricketers.