Sachin Tendulkar wears an electronic designer's hat

Partnering TV giants Toshiba, Sachin Tendulkar hopes the new technology would help viewers have a stadium-like feel at home.

updated: September 10, 2013 20:32 IST
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Mumbai: Japanese electronics major Toshiba has co-created a new range of TV sets labeled 'Cricket Series' with inputs gleaned from the cricket icon Sachin Tendulkar, allowing viewers to enjoy cricket in a stadium-like atmosphere in the comforts of one's own home.

The Master Blaster has been associated with Toshiba for the last three years.

"I don't want to wear the hat of a designer yet. Because the television is called Cricket Series, it is for those who enjoy cricket more than the rest. It doesn't mean others can't buy this television, it is for everyone," Tendulkar said at the launch here on Tuesday.

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