New Delhi: For over two decades, Sachin Tendulkar has been one of the most coveted 'brands' in India, but as the maestro gears up for his historic 200th Test match, it seems that 'Brand Sachin' is ready to evolve beyond the realms of cricket.
"Sachin Tendulkar's brand has transcended beyond the cricket field. It is a brand that has more than enough credibility in the collective consciousness of the Indian public. Therefore, I believe, that you can't pinpoint on one particular event (200th Test match) for celebration. Each of Sachin's achievements has been unique in itself," World Sport Group (WSG) Senior Vice-President and Country Head Harish Krishnamachar told PTI on Thursday.
WSG has been managing Tendulkar since 2006, after his contract with World Tel group ended.