BCCI sets base price for sponsors at Rs 2 crore per match

BCCI president-in-exile N. Srinivasan chairs marketing committee meeting in Mumbai as Board hunts for new sponsors after Airtel declined to continue after March 31, 2013. New base price was made keeping the current economic slowdown in mind.

updated: September 19, 2013 18:38 IST
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New Delhi: The BCCI marketing committee meeting, chaired by its president N Srinivasan, has decided to set the base price of buying rights for India's home fixtures at Rs 2 crore per match (Tests/ODIs/Twenty20 Internationals) for a period of six months. This meeting was necessitated after Airtel refused to continue as sponsors when their contract with the Board expired on March 31 this year.

Dr Farooq Abdullah, who is the head of the marketing committee, could not attend the meeting due to political commitments and president-in-exile N Srinivasan chaired the meeting as this was not a "day to day affair".

"Mr Srinivasan chaired the marketing committee meeting where we decided that the base price for buying the rights of India's international matches at home will be Rs 2 crore per match," a member of the marketing committee told PTI over phone from Mumbai.

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