Mumbai: There was just one bidder in fray and the sponsorship rights went for the base price but the BCCI on Thursday said it was happy with the deal it struck with Star India Pvt Ltd and ESPN for all 13 home international fixtures till March 2014 considering the difficult economic times.
The BCCI awarded the title sponsorship for all international series and domestic tournaments in India for the year 2013-14 to Star Private and ESPN Software at the base price of Rs 2 crore per fixture, almost Rs 1.5 crore less when compared to their previous deal with Airtel. (Read)
"The market situation is such that at one point of time we thought it will be very difficult to get the sponsorship considering the turmoil in the financial market. But we are very happy (with price)," Board Secretary Sanjay Patel told reporters after the BCCI's Marketing Committee meeting.