New Delhi: Paying tribute to Sachin Tendulkar, who has decided to hang up his boots after playing his 200th test against the West Indies next month, brands endorsed by him are standing by him saying the cricketer's retirement will not affect their endorsement deals.
Adidas, Coca Cola, Future Group, Toshiba, Aviva India, and SAR Group, which are endorsed by the master blaster, said they were looking for longer association with him after retirement.
"Sachin is with Adidas for life. Whether he plays cricket or not will not affect our relationship. We have had very strong ties with him and he is very special," Adidas India Brand Director Tushar Goculdas told PTI.