Abu Dhabi: ICC's chief executive David Richardson on Saturday announced that the pathway to the ICC World Test Championship had begun with the revealing of the event brand logo.
Speaking at the launch event in Abu Dhabi, Richardson explained the concept behind the brand icon, saying: "The ICC World Test Championship logo represents a journey that all the Test playing nations will embark upon over the next four years. It represents the global nature and the epic nature of the event."
The ICC World Test Championship icon has been created by Bulletproof, a global agency based out of London and New York. The icon is designed to be a moving, physical, three dimensional form that can adapt and reflect its environment. Its beauty lies in its simplicity, a global icon for the future of Test cricket.