Already the broadcast partners of the Board of Control for Cricket in India, STAR India have now extended their relationship with the Indian cricket by winning Team India's sponsorship rights. The BCCI announced the sponsors after bids were opened in Chennai on Monday afternoon. According to the Board, two bids were submitted. STAR India won the rights after Sahara India's bid was found "ineligible." The rights are from January 1, 2014 to March 31, 2017 and covers BCCI, International Cricket Council and Asian Cricket Council events. Sahara India are the current team sponsors and their contract with BCCI expires at the end of December, 2013.
Keeping current market trends in mind, the BCCI slashed the base price to Rs 1.5 crore per match this time. STAR won the rights by offering to pay approximately Rs 1.92 crore per match. Sahara had been paying Rs 3.34 crore per international match since July 1, 2010. Sahara outbid Airtel in 2010 to extend its sponsorship of the Indian team. Three years ago, the BCCI base price was Rs 2.5 crore per match. Sahara secured the rights by paying Rs 3.34 crore to Airtel's Rs 2.89 crore per international game.
The team sponsorship include the right to be called the "official team sponsor," and to display a commercial logo on the team clothing of the senior men's team, the Under-19 (boys), the A team (men) and the women's squad.