New Delhi: Indian Premier League 2013 was tarnished by allegations of betting and spot-fixing. This year, the Board of Control for Cricket in India is going the extra distance to reclaim the faith of fans and ensure the image of the tournament is cleansed before the start on April 3.
According to a report in a national daily, BCCI will launch a 'clean-IPL' campaign in March and will have former cricketers Sachin Tendulkar and Sourav Ganguly explaining how IPL has always been free of corruption. (Also read: Dhoni's name in secret IPL inquiry report to SC)
"We will not only stick to Hindi or English. The campaign will be in different regional languages across India and top cricketers will be used for the campaign," a BCCI official was quoted as saying in the report. "We want stars of the specific regions speaking in their mother tongue on television about the highs of IPL."