A colourful skyline and hundreds of kites soaring across various parts of the city marked an innovative launch of Delhi Daredevils' new look and new journey ahead of the seventh edition of the Indian Premier League. (IPL 2014: Opening leg in UAE, final leg and title clash in India)
Flash mobs flying kites that dotted the skyline across Delhi, Noida and Gurgaon today also marked the launch of the new logo of the GMR Group-owned team. The new logo depicts a 'Flying Kite'. It is inspired by the art of kite flying, a celebrated pastime for the people of Delhi.
The new logo resonates the irresistible nature of the city and how the love for the game lifts the spirit of each and every fan. It also depicts how the team feeds off the energy of every individual talent and would look to play exciting cricket together in the new season of IPL-7.
The new icon is never static. Its directional shape suggests forward movement, energy, speed and accuracy, just like the flying kite. On the occasion of the launch, Hemant Dua, CEO, Delhi Daredevils said, "The new logo embodies the spirit of our fans, the city of Delhi and our team. When our boys play, we believe that sky is the limit."