Johannesburg:Imagine filling three stadiums for nine matches in a space of 14 days. Well, that can prove to be a huge nightmare for any organiser but not for the Twenty20 World Cup Organising Committee in South Africa.
By offering tickets which will not burn a hole in the fans' pockets, they've not only wooed the spectators but also given a lesson to the ICC and 2011 World Cup organisers.
The historic Wanderers Stadium in Johannesburg - a venue which will host the first as well as the final match of the first ever Twenty20 World Cup. But a visit to the bull ring won't dent your pocket since ticket prices begin as low as 20 Rands or just Rs 120.
"We took cognizance of what happened in the West Indies from the tickets' pricing perspective. But at the same time it's the South African market that we are dealing with here and they are used to the prices that we had. It's a blend of domestic process through to our international Pro20 process," said Steve Elworthy, Tournament Director, Twenty20 World Cup.
That is a huge contrast to what had happened in the West Indies earlier this year. The game's biggest tournament lacked the Caribbean flavour with matches played out to empty stands, thanks mainly to the highly expensive tickets. The International Cricket Council though isn't taking the blame.
"Well, the ICC has always maintained the position that the local organisers are the ones who decide the price of the tickets. Here also, we have not interfered," said Ray Mali, President, International Cricket Council.
One thing is for sure - it's not just the fans but also the players who are a happy lot at the prospect of playing in front of packed stadiums.
"I think it is great to have full stadiums. I think it is great to allow South Africa to be seen. It's the host nation, you want to feel the vibe and atmosphere of this country," said Graeme Smith, Captain, South African Cricket Team.