Nike chooses to sever its ties with Livestrong

Lance Armstrong, who started the cancer foundation Livestrong, had already lost his personal endorsement deal after admitting he had used performance-enhancing drugs

updated: May 29, 2013 15:11 IST
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Nike stuck by Tiger Woods in the wake of his infidelity and gave Michael Vick an endorsement deal after Vick had served time in prison for his role in a dogfighting ring, which included killing dogs that underperformed.

But this week, the company emphasized that there is one transgression it cannot tolerate: cheating.

In the wake of Lance Armstrong's admission that he used performance-enhancing drugs to win his record seven Tour de France titles, Nike took another step back from Armstrong and announced that it would stop manufacturing Livestrong-brand shoes and apparel at the end of this year.

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