New Delhi: Indian cricket captain Mahendra Singh Dhoni would be seen promoting his second love soccer on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India. (Read: MS Dhoni hard to contact when on a holiday, says Virat Kohli)
"A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to 'Join the Game' in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust," the channel said in a release.
The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching EPL every weekend while his family and friends run around looking for him.