Liverpool chief says Luis Suarez has hurt brand

Luis Suarez tried to engineer a move away from Liverpool during the close season, accusing the club of breaking promises made to him, but Ayre says that he has since demonstrated his commitment to their cause.

updated: September 26, 2013 18:35 IST
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London: Liverpool striker Luis Suarez's recurring brushes with the football authorities have damaged the club's brand, managing director Ian Ayre claimed on Thursday.

Suarez returned from his latest ban in a 1-0 defeat at Manchester United in the League Cup on Wednesday, after serving a 10-match suspension for biting Chelsea's Branislav Ivanovic last season.

The 26-year-old was previously fined and banned for eight games for racially abusing United left-back Patrice Evra in December 2011, and has frequently hit the headlines for diving.

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