First six matches of Hockey India League watched by 1.46 crore people

Telecast of UEFA EURO 2012 in India garnered reach of 0.85 crore individuals for the first six matches as compared to HIL's telecast where 1.46 crore individuals have seen the telecast for the same number of matches.

updated: January 24, 2013 15:53 IST
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New Delhi: The inaugural edition of the Hero Hockey India League (HIL) has painted an extremely cheerful picture for the broadcasters so far with the first six matches of the tournament recording an impressive viewership of 1.46 crore.

According to data shared by research agency TAM, HIL, at 1.46 crores, is 1.7 times the UEFA EURO 2012 reach for the first six matches, said a release from ESPN Software India Pvt Ltd.

This is easily the best result achieved by any hockey league ever in the country.

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  • Euro 2012
  • Hockey
  • Hockey India League