Cuiaba, Brazil: In the shadow of Lionel Messi at Barcelona, Alexis Sanchez is undoubtedly the main man for Chile as the fleet-footed forward attempts to cap the most prolific season of his career by playing a starring role at the World Cup.
Sanchez is the face of Chilean football, adorning posters, advertisements and turning up in TV commercials. In one - made for Gillette around two years back - he appears as a boxer, Formula One driver, weightlifter and a high-platform diver, a champion in all his different guises.
And it's fitting, really. To the adoring Chilean public, there's little Sanchez cannot do.