Sao Paulo: Brazil's World Cup was the biggest social media event on record involving 350 million Facebook Inc users worldwide, the company claimed on Monday, as it made strides into the so-called "real-time" market dominated by Twitter. (Germany Beat Argentina to Win World Cup)
People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday.
Figures obtained by Reuters showed that the 350 million users generated a record Facebook "conversation" with 3 billion posts, comments and likes. (Five Moments that Won Germany the Title)