New Delhi: Top European clubs are selling the Indians a football dream, promising them foreign trips and even playing for their teams. These clubs are going about announcing the opening up of talent hunt shops in India like fast food chains.
Some see these big-ticket floor shops as pure business for the European clubs while others visualise a sea change in Indian football that is down in the doldrums right now.
The exercise has been going on for close to three years with top European clubs, starting with German giants Bayern Munich. It was soon followed by Manchester United, Arsenal, Celtic and West Ham which went scouting for talent, and more so, a market, using FIFA chief Sepp Blatter's quotable quote "India is a sleeping giant".