Rio de Janeiro: For Brazil, there was really no other choice as honorary ambassador for the 2014 World Cup than Pele, the country's greatest ever player.
A day before Saturday's qualifying draw, the government introduced Pele in the role.
"We want to learn from a man who has been through 12 World Cups," Brazilian Sports Minister Orlando Silva said. "Pele represents how the world sees Brazil. We want him to be the face of the World Cup."