Sao Paulo: FIFA and Brazilian organizers announced on Tuesday that "All in one rhythm" will be the official slogan of the 2014 World Cup, representing the "unique flavor that Brazil will bring" to football's showcase event.
FIFA said the unveiling of the slogan represents a "major milestone in the path" of the World Cup. Secretary General Jerome Valcke said it will help bring fans together for a uniquely Brazilian celebration.
"The official slogan is the result of a joint effort between Brazil and the world of football to find a unifying message which represents the unique flavor that Brazil will bring to the FIFA World Cup," Valcke said in a statement. "Based around the central idea of 'rhythm,' it will unite fans in Brazil and abroad, around what will be a colorful and vibrant celebration set to a uniquely Brazilian rhythm."