Adidas extends partnership with FIFA World Cup until 2030

The 2018 World Cup will take place in Russia and the announcement was made at a ceremony in Moscow.

updated: November 21, 2013 21:24 IST
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Frankfurt: German sportswear giant Adidas said on Thursday that it will extend its long-standing sponsorship agreement with the FIFA World Cup tournament until 2030.

"Today, FIFA and Adidas formally announced an extension of their long-term partnership agreement granting Adidas the official partner, supplier and licensee rights for the FIFA World Cup and all FIFA events until 2030)," the German company announced in a statement.

Financial details were not disclosed and, when contacted by AFP, an Adidas spokesman declined to divulge the sum of money involved.

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