David Beckham signs deal to promote casinos in China

The deal with soccer star David Beckham may help Las Vegas Sands win attention in mainland China, where casinos are illegal and casino advertising is also banned. Soccer is hugely popular in China.

updated: December 23, 2013 15:02 IST
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Las Vegas: Retired soccer star and sometime underwear model David Beckham has signed on to help promote Las Vegas Sands' properties in Singapore and the Chinese gambling enclave of Macau.

Sands said in a statement that it hopes to cash in on Beckham's popularity in the region.

The Las Vegas-based company is the largest casino operator in Macau, the center of the modern day gambling world.

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