Apollo Tyres announces three-year partnership with Manchester United

As part of this association, Apollo Tyres with its philosophy of 'go the distance' will create football based play zones in local communities using recycled rubber in the UK and India and encourage healthy lifestyles among youngsters.

updated: February 12, 2014 14:00 IST
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Apollo Tyres, one of the leaders in tyre manufacturing and distribution, announced a three-year regional partnership with Manchester United Football Club. This will see Apollo Tyres become the club's official tyre partner in the UK and India.

With annual revenues of over USD 2.34 billion, Apollo will leverage the high-profile partnership with Manchester United to raise awareness of its brand among potential customers, business partners and consumer audiences around the world.

Commenting on the announcement, Onkar S Kanwar, chairman, Apollo Tyres said, "This is a very important partnership for us as a company and clearly demonstrates our global ambitions for our business, and the brand. Very few sports platforms deliver a global profile and awareness and we believe the impact of this relationship will be significant in helping to make Apollo a globally recognizable brand."

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