London:Frank Lampard is not as high profile as David Beckham or as glamourous as Wayne Rooney but he's now the first footballer to have a TV channel dedicated just to him.
It's called FRANK TV and it's actually a mobile TV channel.
What you get is clips shot by Lampard on his mobile showing him doing a variety of things.
One of the good ones no doubt shows banter shot from the Chelsea dressing room.
The England mid-fielder also shot himself chatting with Ronaldino as he collected the runner up award at the world player of the year awards.