FIFA World Cup: Playing On Empty Stomach? Viral Image Takes Web By Storm

Artist Paulo Ito's mural depicting the state of the common Brazilian ahead of the FIFA World Cup has gone viral on the web.

updated: May 23, 2014 17:29 IST
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The FIFA World Cup now has its first viral image. And no, it is not one that host-nation Brazil would be proud of. Battling economic slowdown and public outrage, Brazil's 'sporting image' has taken a whack online with artist Paulo Ito's mural summing up the mood in the land of the samba.

Known long for its carnivals, sprawling beaches and love for soccer, Brazil's current state is far from the party mood despite staging the world's biggest sporting extravaganza. In fact, it is so pitiable that Ito has managed to encapsulate the reality in one single artwork - a child sitting on a table with only a football to 'savour'. His tears seem to have struck a chord with the world - 50,000plus shares and likes on Facebook and an additional 4,000 retweets on the micro-blogging website Twitter!

While Ito says he never meant to target the Brazilian government through his creative work, the artist may well have forced authorities to take a reality-check. And it is not the first time Ito has given an insight into the actual state of the Brazilian society. His works have previously targeted deforestation of the Amazon, safety of women and other such evils. The latest example of Ito's creativity though will reverberate through the corridors of the most stubborn political set-up in his country.

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