New Delhi: Formula One supremo Bernie Ecclestone on Thursday gave a thumbs up to the preparations for the inaugural Indian Grand Prix on October 30 but said that the organisers need to put in an extra effort to generate interest in the race in the cricket-crazy nation.
Ecclestone, the Formula One Group CEO, was speaking on the occasion of an announcement to mark telecom giant Bharti Airtel's association with the race as its title sponsors.
"F1 is new to India. It would take efforts to generate interest. We will never catch cricket but we can get close to...perhpas with extra effort," Ecclestone said after unveiling the logo of the race.