Singapore:The Asian Tour and the European Tour have joined hands in a bid to take golf to a new and higher platform through greater synergy.
The two premier Tours, who have had a partnership since 1999 during which they have held 56 co-sanctioned events, have established a new joint venture company called EurAsia Golf Ltd.
The new company will have representatives from both Tours in its Board of Directors and it will be the point of contact for tournament promoters for all existing and new co-sanctioned tournaments including Senior Tour events.
Both Tours feel this will help invigorate the game internationally by fortifying existing co-sanctioned tournaments, generating new competition at all levels and reinforcing relationships with sponsors, tournament promoters, national associations and regional professional bodies.
The Board of Directors of EurAsia Golf Ltd. will oversee all co-sanctioned business relating to promoters, sponsors, tournaments and television with the development of a team event between Asia and Europe a high priority.
According to the Asian Tour, this alliance will ensure unity and cohesion on the commercial and media fronts.
Asian Tour Executive Chairman Kyi Han said, "The alliance will enable us to focus attention on golf as the preferred sponsorship vehicle for international companies. The two Tours will work together in the best interest of both memberships whilst retaining their individual identity."