New Delhi: Former India cricketer Navjot Singh Sidhu was named the brand ambassador of the Hockey India League (HIL) here on Monday.
"Hockey is our mother sport. Overall, HIL offers a brilliant marketing package to popularise the game. I believe this league will act as a catalyst to galvanise the growth of hockey in the country and revive interest amongst the youth," said Sidhu.
"Right now a few Indian players go abroad and participate in multiple leagues across the world. With the advent of HIL, India will now have a world class event right at its doorstep. The best players from across the globe will be seen in action here.