Players and media give cash-rich HIL thumbs up

The money has been pumped in by top Indian business groups such as conglomerate Sahara, a long-time sponsor of sports in India, and construction group Jaypee, which built the country's Formula One Grand Prix circuit.

updated: January 31, 2013 14:30 IST
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New Delhi: The money-spinning Hockey India League has made a promising start in its first season, drawing the world's top stars, a dash of Bollywood glamour, live television coverage and reasonable crowds.

The tournament, sanctioned by the sport's world governing body and inspired by cricket's popular Twenty20 leagues, has helped raise the profile of hockey in India and given the sport a new and innovative platform.

Organisers say crowds for the flood-lit night-time matches have averaged around 3,000 a match since the start on January 14 with knock-out games leading up to the final on February 10 still to come.

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