Here comes another cricket tournament on the sub-continental radar, and let's face it, India will be all over the place. Apart from MS Dhoni and his boys in blue (in a cool new jersey now) riding in as one of the favourites to lift the trophy, nothing for a television viewer or a traveler will suggest that one is not in India, leave apart being too far from it.
Well, how different is Sri Lanka from India after all. Certainly not much (even if certain politicians think so) when it comes to the way we look, the way we cook - and that applies to both people and the pitches. And the passion for cricket, too, is the same.
And how can you possibly miss the galaxy of ads - from the top motorbike producers to paint makers, from telecom service providers to banks supporting the event, the Indian touch will be evident everywhere.