Kolkata: Defending IPL champions Kolkata Knight Riders on Thursday launched a new slogan - 'One Team. One Pledge' as their brand campaign ahead of the sixth edition of the mega-tournament starting April 3.
The slogan will now feature alongside the signature KKR anthem of 'Korbo Lorbo Jeetbo'.
"We are excited about the upcoming season and I believe that one of the most important reasons for the success of KKR is that everyone believes in the 'Team KKR' concept." KKR CEO and MD Venky Mysore said in a release issued here.