Star India is the latest brand to come on board as an official partner of the sixth season of the Indian Premier League.
"We are happy to be associated with the IPL primarily to drive our flagship channel, Star Plus. We saw a great opportunity to use this platform to communicate our brand promise of 'Rishta Wahi, Soch Nayi'. The power of Star's platform is unique and we are keen to leverage this to support BCCI's efforts to increase the reach and popularity of IPL," Star India CEO Uday Shankar said.
The IPL already has Pepsi, Vodafone and Yes Bank as official partners.