Sahara will not renew BCCI sponsorship after December 2013

Calling the BCCI "unsporting," Sahara says it will let the Board find a new Team India sponsor so as not to harm the interest of the players.

updated: May 21, 2013 19:18 IST
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In wake of Pune Warriors India pulling out of the IPL, Sahara India issued an official press release:

In 2010 Sahara had bid 1700 crs. for IPL franchise on the basis of revenue calculation on 94 matches. It was tricky on part of BCCI to put the number in Media as 94 matches for getting bigger amount.

But we got 64 matches only. We and Kochi Team immediately protested and request BCCI to reduce the bid price proportionately for viable IPL proposition. Nothing was heard. We waited with confidence that such a sports body should have sportsmanship spirit. We continuously requested BCCI for Arbitration from June 2011. But BCCI is only concerned about money and not about the genuine interests of the franchisee

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