The national team may be struggling to get funds to play in the Asian Games next month but Indian football found itself in 'glitzy hands' on Thursday. The Indian Super League - a tournament which promises to change the face of the sport in the country - was launched in a star-studded ceremony in Mumbai amid much fanfare. With legendary cricketer Sachin Tendulkar, Bollywood actors Ranbir Kapoor, John Abraham and Abhishek Bachchan, corporate honchos and several All Indian Football Federation officials in attendance, the risk of the national team facing a cash-crunch appeared a distant blemish under the flashy spotlights. (Read: Sachin's ISL team signs Michael Chopra)
Scheduled to start from October 12, ISL was officially launched by Nita Ambani in the presence of Tendulkar and other co-owners of the eight franchises from around the country. "The Indian Super League is an initiative that aims to revolutionise football in our country," Nita Ambani said on the occasion. "It's the beginning of a new journey and we hope to inspire and motivate millions of youth to play this beautiful game." The Ambanis' owned IMG-Reliance group will run the ambitious tournament.