The IPL's fifth season has registered a fall in total viewership and television ratings for the opening six games in comparison to the 2011 season. This includes a decline in cumulative viewership for the first time in the IPL's five-year history.
The cumulative number of people who tuned in to watch the first six games was 90.1 million, down from 101.77 million last year, according to TAM Sports, a division of Tam Media Research, a leading television ratings agency in India. "Cumulative reach" is the number of individuals who watched a channel/programme for at least one minute. The tournament had managed to increase its audience in each successive season till 2011.
Television Viewer Ratings (TVR) were down 18.7% as a result, with the opening six games posting an average TVR of 3.76 compared to 4.63 last season (TVR is a time-weighted figure which accounts for time spent by viewers in addition to the number of viewers). The opening ceremony held in Chennai the day before the first game drew a rating of just 1.16, despite the presence of a number of Bollywood celebrities.