New Delhi: The Indian Premier League has seen definite improvement in terms of tight finishes with several matches going down to the wire. Despite this, the TV ratings for the IPL have taken a hit this season. According to an indiantelevision.com report, the average viewership for the first seven matches was 3.76. This fell down to an average of 3.65 for 16 matches.
Although this dip has made it tough for Multi Screen Media to protect its ad revenue, yet it remains a profitable property for them. "Media may file whatever they want to, but if you look at the top 10 programmes you will get your answer," IPL CEO Sundar Raman said.
The first 27 matches of the IPL have managed a viewership of 3.53 TVR, down from 3.88 TVR a year ago, according to TAM data (for CS4+ TG, All India market). Even the cumulative reach has taken a beating down from 140 million last year to 137 million.