New Delhi: Controversies sell, and the latest series of incidents involving IPL have only added more drama to the T20 league rather than denting its brand equity, according to industry experts and advertisers.
Allegations of spot-fixing by some players, Shah Rukh Khan's spat in Mumbai and molestation charges against Royal Challengers Bangalore player Luke Pomersbach have hit the IPL last week as the tournament reached the last stages of league matches.
"The advantage IPL has is that it never had serious credibility to begin with. So, these controversies have not come as a shock. The cushion that IPL has is that it is more of a brand than serious sport," Future Brands Managing Director and CEO Santosh Desai said.