Michael Phelps retired from swimming with more medals than any other Olympian. Don't expect him to lose any of them because of an ad campaign for Louis Vuitton.
Phelps' longtime agent, Peter Carlisle, dismissed any suggestion Friday that the retired swimmer may have violated International Olympic Committee rules when provocative pictures for the campaign were leaked on the Internet during the London Games.
The IOC, under a provision known as Rule 40, prohibits athletes from promoting non-official sponsors during a nearly month-long period around the games. Among the possible sanctions: stripping medals won by an offending athlete.