Australian Open this year began with major trend of upsets (Read: #AusOpen heats up). Serena Williams (@serenawilliams) loss was the biggest shocker and also one of the most tweeted about match by far. Rafael Nadal (@RafaelNadal) on the other hand has been one of the most favourite players along with Roger Federer (@rogerfederer) who has not only been supported by legend Rod Laver but also by fans around the world. If Federer wins in Melbourne, it will be his 18th Grand Slam win, a record.
The Australian Open has introduced many firsts with Twitter. 'Take a seat courtside with the @AustralianOpen' shows a new concept with 'Social Shack' where the players get interviewed. Its success has brought the virtual world and the physical world together and made the tennis family much larger. The game has not only won more fans but also brought fanatics closer to their favourite players.
Vine and Twitter have been providing users with amazing content related to players, on-court activities and dressing room preparations by players and their coaches. Laver was also captured in this tennis whites and playing with @rogerfederer on court named after him. On the other hand, players like Tomas Berdych (@tomasberdych) live tweeted during their match. @tomasberdych played for a place in the semi-finals with Stanislas Wawrinka (@stanwawrinka).