Sachin appointed ambassador for 2011 World Cup

The ICC has appointed Sachin Tendulkar as the official brand ambassador for the 2011 ICC World Cup.

updated: November 11, 2010 19:29 IST
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With exactly 100 days to go, the ICC on Thursday announced the appointment of Indian batting legend Sachin Tendulkar as the official event ambassador for the ICC Cricket World Cup 2011.

Throughout his long and successful career to date, Tendulkar has inspired hundreds of millions of cricket lovers around the world with his personality, skill, temperament and love for the game.

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  • World Cup 2011
  • Cricket