New Delhi: The 2011 IPL continues to struggle to attract viewers compared to last season, with ratings down 21.99% on average for the first 26 games across six key markets. The drop was even steeper over the last ten games, with ratings falling by 27.08%. The likely culprits are cricket fatigue and a lack of familiarity with the teams, say media experts.
The average Television Viewer Rating (TVR), a time-weighted figure which accounts for time spent watching by viewers and the number of viewers, was 4.46 across the cities of Mumbai, Kolkata, Delhi, Bangalore, Chennai and Hyderabad, down from 5.72 in 2010, according to TAM Sports, a division of TAM Media Research, the leading television ratings agency in India. The ratings are the lowest for the first 26 games since the tournament began in 2008.
For the 10 games beginning with Pune Warriors beating the Delhi Daredevils on April 17, and ending with Delhi scoring 231 in their crunching defeat of Kings XI Punjab on April 23, the average rating per game was just 4.20.